Wigglebright creates educational toy sets that are based on children's age range and their needs. They are made to give educational benefits in their playing process.
The character's concepts are "odd" and "aliens" just like kids' drawing that often looks like some weird creatures. Some of them also inspired by the real toys (like rubber ducks) and dinosaurs. For the overall concept, I took the alien concept and develop it into space concept. Kids like to imagine things and I feel like space associates with imagination because of its wideness. Then I added the star, planet, and orbit elements. To enhance the "wiggle" feeling, I made some variations to the orbit so they looked a little bit wiggly.
